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Custom Private Label Development

Unique formulas and fragrance creations tailored to your brand vision and long-term strategy.

For brands that want to differentiate within skincare, wellness or fragrance.

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What does Custom Private Label entail?What does the process include?

What does Custom Private Label entail?

Within Custom Private Label, we collaboratively develop a product concept fully aligned with your positioning.

This process is suitable for brands that:

  • Desire a unique formula

  • Want to develop their own scent or perfume

  • Pursue a distinctive market position

  • Build a long-term strategy

Custom development requires a more intensive collaboration and a phased development process.

What does the process include?

The Custom process includes:

  • Concept & positioning

  • Tailored formula development

  • Fragrance or perfume development (if applicable)

  • Testing phases and optimisation

  • Guidance in compliance and registration

  • Production after approval

Higher minimum order quantities apply depending on product type and configuration.


Our process in four simple steps

1

Strategic intake



We define your target audience, positioning, and desired product characteristics together.

2

Development & initial proposals


We develop a first formula or fragrance concept tailored to your brand vision and market strategy.

For fragrance development, we collaborate with specialised perfumers with international expertise, including from Grasse.

3

Testing phase
& optimisation


Based on feedback, we refine the formula or fragrance composition until the desired effect and experience are achieved.

4

Finalisation
 &  
registration


After approval, the product is registered in accordance with applicable regulations.

5

Production
& 
launch


After confirmation, production begins according to the agreed configuration and schedule.

Frequently asked questions


The duration of a process depends on the type of product and the desired adjustments. In many cases, a complete development process takes several months, including development, testing phase, and preparation for production.

Because Custom Private Label processes involve a complete development process, the minimum volumes are generally higher than for White Label.

The exact volumes are discussed depending on the type of product and the project.

Yes. Within Custom projects, unique fragrance concepts can be developed that can be applied in various product categories such as perfume, personal care products, or home fragrance.

Yes. A signature scent can form the foundation of a complete collection — from perfume to personal care products and home fragrance — creating a consistent brand experience across different product categories.

A Custom project can be initiated via the application form on the website or by scheduling an introductory meeting.

Upon receipt of the application, we will review which project path best suits your project.